United States · Media & entertainment
Will Disney grow its profit by 10% or more in 2026, as promised?
Max Noble Odds: 75% chance of Yes. The unlikely answer pays more.
How the room called it
Climb the ladder →The verdict9 November 2026New
Novo Nordisk
Novo Nordisk, the promise to shrink, and the boxes that refused
Novo Nordisk promised its sales would fall this year. It has raised that promise three times. The boxes explain why.
Read my verdictWhat you now know
- Sales are price times volume: when the total moves, ask which of the two moved.
- A falling price can hide rising demand, and rising demand can hide a falling price; the company's own report usually says which.
- Next year's price is often printed in this year's report. Read the page after the good news.
86 dated verdicts published since 20 October 2026: 61 in the Morning Brief, 18 settled promises, 7 columns, each with its source. Verdicts that came true
Get it in your inbox. Tick what you want. Free.
You are in. Your first email comes before your first meeting.
The Morning BriefEdition 134 November 2026New
In my view, the rescue fixed the debt.
What changed since 2 November 2026 2 new on the board, 2 left it, no Score moved. See the board
▲ RisersMost recent
▼ FallersMost recent
The line to use today
Run the new system beside the old one until it proves it can keep the shelves full.
Listen · 4 November: GiFi and 4 more
The full Brief The Morning Brief. Monday and Thursday, before the market opens. Free. Get it by email
CEO Storm Watchby Max NobleNew
Breaking · Missed by the newspapersWednesday 4 November 2026 · Copenhagen
Beauty · L’Oréal · France
L’Oréal broke two of three climate promises.
The fine: €3 million. Its profit: €6 billion
How I know From L’Oréal’s own 2025 annual report, page 280, and its fine notice to lenders · checked 4 November 2026
Partly kept
L’Oréal promised to cut its CO2, with a fine if it failed. It failed two of three promises and paid about €3 million. Last year it made about €6 billion in profit. Almost nobody noticed.
- €3mthe fine for missing two of three promises
- €6bnL’Oréal’s profit in 2025
- 2 of 3climate promises broken
Read the story +10 XP
Storm warning
- Gathering
- Building
- Breaking
Your callWill L'Oréal's profit grow in 2026, as its CEO promised?
Max Noble Odds: 85% chance of Yes. The unlikely answer pays more.
Before the newspapers
Get the next storm, and the next hidden hero, first.
One leader, one promise to the world, checked against the company’s own report, the morning it is published. With the five-step tool to read any sustainability report: useful for your next exam and your next board meeting. Free.
Thank you. The next storm reaches you before the newspapers.
What leaders promised the world, checked before the press. The next storm or hidden hero: tomorrow morning. The front page →
The Max Noble Awards · 2027
Max Noble
requests the pleasure of your company
Sunday, 31 October 2027
Halloween · half past six
Copenhagen · Black tie
This copy is your ticket.
This copy
prepared for
No. of 500
Your number is waiting
Signed, numbered and prepared for you by name. Your number stays yours in every edition after it.
Claim your numberCover
The book · 31 October 2027
The 52 Laws of Business Power
How Giants Rise. Why Giants Fall.
Law I is yours, free, in full. Turn the pages: the Fall of Nokia’s phones, its Rise from a paper mill, and where I stood when the screen in my hands was the future. About ten minutes to read. No email needed.
The Signed First Edition · 500 copies
- Signed by me and numbered by hand
- Prepared for you by name
- Your invitation to the Max Noble Awards, Halloween 2027, Copenhagen
- Your number stays yours in every edition after it
€20 holds your number today. Refunded in full until 15 August 2027. €49 in October; €69 in all.
Prefer the Hardback (€39) or the pocket Concise (€19)? See every edition
The Power Game · by Max Noble
From intern to CEO, on real companies.
Real companiesReal CEOsReal decisions, liveReal people
I’m Max Noble. Here is fifty thousand dollars. Your first call is on the house.
Your fortune$50,000+$200 for making the call
Intern→Analyst→Director→CFO→CEO
United States · Media & entertainment
The Walt Disney Company: read the story · virtual money, never real
Your callThe Power GameNew
Christian KleinCEO, 2020–, SAPWill SAP's cloud sales reach €26 billion in 2026?
Max Noble Odds: 75% chance they keep it. Against the odds you win more, and lose more. The Q4 and full-year 2026 results settles it, expected 28 January 2027.
The law of the weekThe 52 Laws of Business Power
Law No. 3: Never Mistake an Order for Payment
New York, 28 March 2025. CoreWeave’s shares start trading on Nasdaq. Three friends began it by mining crypto on an office pool table.
Claim your numberSigned, numbered first edition. Pocket edition from €19.