I study why giants fall, so yours doesn’t.
For leaders, boards and the business-curious: the warning signs great companies missed, read from their own accounts, with a verdict and a way back.
I did not need a case study. I was standing in one.
I spent more than ten years at Nokia, including the years it fell. A company the whole world admired. Clever people, real money, long hours. And still it fell.
Nobody in that room was stupid. That is what makes it interesting. Since then I have studied one question: why do great companies fail, and what could they have seen in time?
Today I am a Lecturer in Strategy, Finance and Innovation. I host BANKRUPT, a series on great companies that failed, and I am writing The 42 Laws of BANKRUPT: How Giants Fall, out on Halloween, 31 October 2027.
Primary sources. Promise against delivery. A verdict, then a way back.
I read what companies file: annual reports, court filings and what their leaders said in public. I put what they promised next to what they delivered. Then I give a verdict, the BANKRUPT Meter, and the advice I would give the person in charge.
Every number links to its source. I am never paid by the companies I write about, and nothing I publish is investment advice.
The work, in the open.
Start free. Go as far as you want.
- 1 · Free
The Morning Warning List
The companies closest to the edge, with the reasons. Two minutes, Monday and Thursday.
Subscribe free → - 2 · Free · two minutes
The BANKRUPT Test
Seven yes-or-no questions about your own company. A score and your biggest risk.
Take the test → - 3 · The book
The 42 Laws of BANKRUPT
Every law opens with the moment a giant broke it. A signed, numbered first edition.
Claim your number → - 4 · The core
The Strategy Warroom
Your leaders investigate your own company. A panel gives the verdict and a 90-day plan.
How it works → - 5 · For your people
Keynotes
How Giants Fall, and Read a company in five minutes. Danish or English, worldwide.
Keynotes →
Who you would be working with.
- 10+ years at NokiaIncluding the years it fell
- LecturerStrategy, Finance and Innovation
- MSc and BAApplied Economics and Finance, Copenhagen Business School · Financial Services, London Guildhall University
- AuthorFirst Impressions – The 42 Laws of First Impressions; The 42 Laws of BANKRUPT (2027)
- KeynotesAcross Europe and the United States
- 25,000+Follow on LinkedIn
Be there before the news.
Pick the way you like to read, listen or watch. All of it is free.