How giants fall.
On 29 October 2008, Sterling's planes stayed on the ground after 46 years of flying. BANKRUPT starts at moments like that. Each episode tells how one company rose and fell. Then I open the case with the tools business schools teach: Five Forces, VRINO, PESTEL and the power-interest matrix. It ends on three lessons, one line each.
Denmark's best-known company, seen through PESTEL: what the world around a business can give, and what it can take away.
One company, one fatal choice, sixty seconds to watch it fall. New every week on YouTube.
BANKRUPT Shorts on YouTubeThe same stories on screen, for class and for the curious.
The full story in 12 to 15 minutes, in my own voice.
Coming soonThe airline that sold Danes the sun.
On 29 October 2008 the planes stayed on the ground. About 1,100 people lost their jobs after 46 years of flying.
The chain Danes loved, and stopped shopping at.
Coop announced the closure on 31 January 2023. The last store closed in 2024. The name outlived the shops.
Europe's greatest battery hope.
It filed for protection with $5.8 billion of debt and about $30 million in the bank. Enough for roughly a week.
How giants fall.
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