CChilli Beans−80ScoreCChilli BeansSunglasses shopsWarningMax Noble Score−80Latin America’s largest sunglasses chain wants to renegotiate R$340 million of bank debt, with up to R$50 million of new money from its lenders. Read the story↗︎
Your first minute as CEO1 of 3
Three real CEOs made promises. Did they keep them?
Your XP 0
Learn to become a CEO · by Max Noble
The CEO Game.
Real companies, real deadlines. Call who survives before everyone else, tell the CEO what to do, and beat the other players to the top of the board.
Your rankInternWin skill levels to become Analyst
Learn to run a company.
Seven fields. Real companies, newest first. Pick one, or let the dice decide.
How it works: each lesson is 7 questions. Every 2 right answers win a skill level. Levels lift your rank, from Intern to CEO. How to play →
Make your calls on real companies below ↓
Maziar Mike DoustdarPresident & CEO, 2025–, Novo NordiskPromisedsales in 2026−5 to −13%3 February 2026↗
sonnen−90ScoreFTFriedrich TrautweinManaging Director, sonnenWarningSales, 2024 vs 2023−70%Two months after Shell sold it, it went to court because it could not pay its bills. Read the story↗︎
Homeplus−90Score
Cho Joo-yeonCo-CEO, HomeplusWarningSales, 2025 vs 2024−17%Korea's big supermarket chain is being sold, store by store. Read the story↗︎
Guillaume FauryCEO, 2019–, AirbusPromisedplanes delivered in 2025~820 planes; EUR 7.0bn; EUR 4.5bn20 February 2025↗
Galeria−90Score
Tilo HellenbockCOO and Managing Director, GaleriaWarningMax Noble Score−90Germany's department stores. Their fourth trip to bankruptcy court in six years. Read the story↗︎
GiFi−90ScorePPPatrick PuyChair of the Management Board, GiFiWarningSales, 2025 vs 2024−17%513 shops, about three months of cash, and a judge who decides. Read the story↗︎
Benedetto VignaCEO, 2021–, FerrariPromisedsales and profit by 2026≤EUR 6.7bn; EUR 2.5–2.7bn16 June 2022↗
Casas Bahia−90Score
Renato Horta FranklinCEO, Casas BahiaWarningProfit/loss, 2025 vs 2024−186%Brazil's favourite home store asks the people it owes for one more chance. Read the story↗︎
Thames Water−60Score
Chris WestonCEO, Thames WaterWarningDebt, 2025/26 vs 2024/25+10%16 million Londoners need its water. Its lenders hold the key. Read the story↗︎
Henrik AndersenGroup President & CEO, 2019–, VestasPromisedsales and profit margin in 2025EUR 18–20bn; 4–7%5 February 2025↗
Mercer−76Score
Juan Carlos BuenoPresident & CEO, MercerWarningSales, 2025 vs 2024−9%It skipped a $26 million interest payment. The clock is ticking. Read the story↗︎
Poundland−90Score
Barry WilliamsManaging Director, PoundlandWarningMax Noble Score−90Its managing director says no acceptable offer for the whole business was found, though several retailers made formal offers. Read the story↗︎
Ester BaigetPresident & CEO, 2024–, NovonesisPromisedhow much sales grew in 20245–7%; ~35%21 March 2024↗
Tom van AkenCEO, AvantiumWarningSales, 2025 vs 2024−31%Plastic made from plants. Now it must raise €55 million. Read the story↗︎
Britt Meelby JensenCEO, 2022–, AmbuPromisedhow much sales grew in 2024/2510–13%; 12–14%4 November 2024↗
Alexander LacikCEO, 2019–2026, PandoraPromisedhow much sales grew in 20246–9%; ~25%7 February 2024↗
Albert BourlaChairman and CEO, 2019–, PfizerPromisedhow much yearly cost it would cut≥$4.0bn13 December 2023↗
Robert A. IgerCEO (returned November 2022), The Walt Disney CompanyPromisedwhether streaming made moneyprofit (>$0)7 February 2024↗
Andrés RubioPresident and CEO, 2023–2025, IntrumPromisedGrowth in collection fees, each year to 2026about +10% a year13 September 2023↗
Søren Krogh KnudsenCEO & President, ColumbusPromisedProfit margin, 20268–10%12 March 2026↗
Sveinn SölvasonPresident & CEO, Embla MedicalPromisedSales growth, 20265–8%3 February 2026↗
Ed BastianCEO, Delta Air LinesPromisedProfit per share, 2026$6.50–7.5013 January 2026↗1 of 25
2× 10:000
New: The Location Game · companies near you, 2× XP →
Your daily five, streaks and the board ↓
0 / 0
Three calls in
Play for the monthly prize.
Save your XP and join this week’s league. Pick a player name, a mix of two business heroes, then add your first name, email and country. Thirty seconds, then back to the cards. Playing stays free without it.
Show numbers in
1day streak
Day one.
5Calls
100Points in play
0Against the crowd
Swipe left or right to browse. Tap Survivor or Write-off to have your say.
0/5Today
0Streak
0XP
0ApprenticeRank
This week’s desk
The Apprentice Desk.
Twenty players, one week. Every call, piece of advice and right answer earns XP. On Monday the top five move up a desk, and the bottom five move down. Five desks: Apprentice, Analyst, Strategist, Judge, Oracle.
- Make one call to take a seat on this week’s desk.
Private boardrooms
Play with your class or your team.
Teachers, team leads and friends: open a private boardroom, share the link, and see who reads companies best. Everyone still plays the public game too.
Share this link with your class:
The leaderboard
Beat everyone else.
Points come when the real world settles your call: a court decides, a vote is counted, a deadline passes. Go against the crowd and turn out right, and you score more. Quizzes add points on the way.
- The board fills as the first calls are settled.
Every month. The best caller wins a signed first edition of The 52 Laws of Business Power, sent when the book comes out on 31 October 2027, and their name on the site.
Every year. The champion has lunch with Max Noble, announced at the Max Noble Awards.
In the book. The top 42 callers of the first year are thanked by name in The 52 Laws of Business Power.
More prizes as the game grows. No purchase needed to play or to win.
The weekly Max Noble quiz
Five questions. One week. Beat the board.
Five questions from this week’s companies, the same for every player. Two points for each right answer, and its own leaderboard. A new quiz every Monday.
Loading this week’s questions…
How it works
A game you can only win by reading carefully.
Read the card
Every company is on my Morning Brief today. The countdown tells you what happens next, and when.
Make your call
Tap Survivor or Write-off. You can change your mind until the date arrives.
The world decides
A filing, a court ruling or a vote settles each call. Then the story moves on, and you can call the next chapter.
Score and climb
Verdict day pays big: a right call earns 100 XP times the Max Noble Odds you took. Then say how sure you are. Hunch: ×1, nothing lost if wrong. Think so: ×2, a miss costs 1.5×. Sure: ×3, a miss costs 5×. Be honest: each one pays best at its own level of certainty. One call in five is a gold bonus round, everything doubled. Twenty XP a day keeps your streak alive, with one free miss a week.
Apprentice0Analyst30Strategist100Judge250Oracle500
Behind every company are people and their jobs. You call the business, never the people. Nobody here cheers a fall.
The record
Triumphs and falls.
Every settled call, in one place. The ones that came through, and the ones that did not.
Came through
- Humac2026-10-25 · Rescued. Closed on 13 August, reopened on 16 September under a new owner.
Fell
- Poundland2026-10-30 · Moved from warning to filed.
A game of judgement on public information. It is not investment advice, and nothing here tells you to buy, sell or hold anything.