Max Noble · The Case Files
How they fell.
How they fell.
How they came back.
Full case reports, built the way a senior strategy team would build them and written so you enjoy every page. Each one ends with three advices for the CEO, and three for you.
How they fell
BANKRUPT autopsiesBANKRUPT · Case 01 · 1962–2008
The airline that sold Danes the sun.
Sterling Airlines flew Danes south for 46 years. Was it the company that failed, or the game it was playing?
Autopsy: Porter’s Five Forces · 5-minute read →BANKRUPT · Case 02
The chain Danes loved, and stopped shopping at.
Irma. A beloved Danish grocer with a famous girl on the bag. What it had that no one else had, and why it was not enough.
Autopsy: VRINO · 5-minute read →BANKRUPT · Case 03
Europe’s greatest battery hope.
Northvolt. Who held the power, and what business it really was in.
Autopsy: Abell and power-interest · 5-minute read →For leaders and event organisers
Bring a case to your leaders.
Any case here can become a keynote, a masterclass or a Strategy Warroom on your own company. The same method, the same honesty, with your people in the room.