Max Noble
The core of Max Noble · in pilot this autumn

The Strategy Warroom.

One company. One body of evidence. Several teams working apart. One verdict.

Most strategy days end with a wall of sticky notes. The Warroom ends with a verdict. It names the weak spots that could hurt your company most. Your own people test them, a panel judges them, and you leave with the decisions you can no longer avoid.

Register your interest for 2027 How it works
How it works

Evidence first. Opinions last.

Your leaders are split into independent teams. Every team gets the same evidence and the same instructions. They work apart, so the loudest voice in the building has to win on evidence like everyone else. Then the teams challenge each other, and a panel decides which diagnosis survives.

  1. Intelligence

    I prepare the evidence pack: your numbers, your promises, your market, and five hypotheses to test. Never the answer.

  2. Investigation

    Independent teams examine the evidence and build their own diagnosis.

  3. Challenge

    Teams present and attack each other's case. Evidence has to survive.

  4. Verdict

    Three judges question every team and decide what is established, what is a hypothesis and what is not proven.

  5. Action

    Your CEO decides what happens next. You get the written verdict within a week.

The panel

Three judges. Three different tests.

The panel judges the thinking, never the people. It may challenge the CEO too. A panel that only agrees with the CEO is a very expensive mirror.

Judge one

Your CEO

Does this match the real business?

Brings what only an insider knows, and owns every decision that follows.

Judge two · chair

Max Noble

Is that the problem, or just a symptom?

Tests the logic, separates evidence from opinion, and writes the final verdict.

Judge three

The outside judge

What is everyone taking for granted?

An experienced leader with no ties to your company, who asks what insiders won't.

What do you know, and what are you assuming?

What is the strongest evidence against your own conclusion?

If you are right, what must this company do differently?

What would make you change your mind?

What you leave with

A verdict, not a pile of notes.

  1. The executive verdictThe real condition of your business, in plain words.
  2. The vulnerability mapThe three to five threats that matter most, ranked by impact, likelihood and urgency.
  3. Evidence and confidenceWhat is proven, what is still uncertain, and what to check next.
  4. Strategic adviceThe choices and trade-offs leadership should weigh.
  5. The 90-day agendaThe first actions, who owns them, and how you will know they are working.

Every finding gets one of four labels, so nobody mistakes a guess for a fact:

EstablishedStrong evidence. Decide and act.
Critical hypothesisCould matter a lot. Prove it.
UnresolvedCompeting explanations. Investigate.
Not provenThe evidence does not hold.
Max Noble
Who chairs the Warroom

I study why giants fall.

I spent more than ten years at Nokia, including the years it fell. Today I take apart companies that once looked unbeatable, to find the moment things started to go wrong. The Warroom turns that habit on your company, while you still have time and choices.

  • Lecturer in Strategy and Innovation
  • MSc in Applied Economics and Finance, Copenhagen Business School
  • Keynotes across Europe and the United States
  • The 52 Laws of Business Power, the book on how giants rise and why they fall, and the twice-weekly Morning Brief
The offer, on one page

One day. One verdict. Three moves for Monday.

What your company gets, in plain words.

  1. Before the dayI build the evidence pack from your numbers, your public promises and your market, with the five weak spots most likely to hurt you. You add what only insiders know.
  2. On the dayYour leaders work in independent teams on the same evidence. They challenge each other, and a panel of three judges decides which diagnosis survives.
  3. Within a weekThe written verdict: the real condition of the business, the weak spots ranked, and what is proven and what is not.
  4. On MondayThree moves, and nothing more. Each one is a single sentence with one owner, one date and one number that shows it is working.

Move 1 · StopThe thing the evidence says is costing you most.

Move 2 · FixThe weak spot that hurts you first if nothing changes.

Move 3 · TestThe bet worth checking before anyone spends on it.

The first five companies go through the Warroom in the pilot this autumn. The price for 2027 is set after the pilot, and the companies on the list hear it first. Ask about a place →

In pilot · autumn 2026

The Warroom is in its first pilot.

The method is new, and I say so openly. This autumn, five companies go through the first Warroom. That way the method is tested on real businesses before anyone pays for it. It seemed only fair to find the weak spots in the Warroom before looking for yours. Places for 2027 go first to the people who register their interest here.

  1. Autumn 2026Five companies go through the pilot Warroom.
  2. WinterI refine the method from what the pilot shows.
  3. 2027The first places go to those who registered.
  • Scope, confidentiality and how your data is used, agreed in writing before we start
  • Your information is never shared with other companies, and never published
  • Clients are never judged in public

Next: read today’s Morning Brief →