Make It Work Before You Make It Big
Prove it works before you build it big.
Read the law →Lecture · Max Noble
Strategy and innovation
The tools senior strategy teams use, taught through companies that bet big on something new, and what the numbers said first.
How it opens
The story the room hears first.
Skellefteå, Sweden, 28 December 2021. Northvolt assembles its first battery cell. Its customers have already ordered more than $30 billion of them. Through 2023, the factory sends one truck maker about a thousand cells a week, roughly one truck’s worth. Then Northvolt borrows $5 billion to make the factory bigger. A German chancellor starts the piling machines for the next one. It is a fine plan for a company that can already make batteries. Ten months after the loan, Northvolt asks an American court for protection. By the end of this chapter, you will see the gap between the first cell and the next factory before the bankers do. Make it work before you make it big.Law XXVIII: Make It Work Before You Make It Big.
In your room, the opening can be a company your audience knows, from your country or your industry.
The three lawsLaw XXVIII Law XXI Law XXXI
What the talk is built on.
Sell the Service Before the Box Gets Cheap
What to sell when rivals learn to make your product for less.
Read the law →Make Every Bet Earn Its Second Cheque
How to fund a new idea without funding its failure.
Read the law →What the room leaves with
Three things to use on Monday.
- Which tool fits which question, and which to leave in the drawer
- A test for when an idea is ready to scale
- Turning analysis into a decision
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