Always Read the Footnote, Not Just the Number
The note beside the number tells you what is coming.
Read the law →Masterclass · Max Noble
Read a company in five minutes
Hands on. The room reads real accounts in the order a good board reads them, and finds what the headline hides.
How it opens
The story the room hears first.
Herning, 2025. A firm of twelve people closed its books and found a profit: DKK 19,000. That is roughly the price of a good sofa, but black ink is black ink. Most readers would stop there. That was the mistake. Year by year the work had been shrinking, and according to the trade press, the same annual report already raised doubt about whether the firm could carry on. In September 2026 the court in Herning declared it bankrupt. The headline figure tells you what happened. The note beside it tells you what is coming. Read the note.Law IX: Always Read the Footnote, Not Just the Number.
In your room, the opening can be a company your audience knows, from your country or your industry.
The three lawsLaw IX Law III Law V
What the talk is built on.
Never Mistake an Order for Payment
An order book is a promise, not a payment.
Read the law →Never Let Debt Outrun Your Cash
Debt does not care what your assets are worth.
Read the law →What the room leaves with
Three things to use on Monday.
- A five-minute order for reading any annual report
- The three notes to read before the headline figure
- A one-page way to read your own company’s accounts
For leadership teams, boards and finance-curious managers. Danish or English. Now booking autumn 2027.