Leave the Throne Before It Leaves You
The thing that replaces you is often already in your building.
Read the law →Signature keynote · Max Noble
The Laws of Business Power
How giants rise, and why they fall. The room leaves able to see the next fall before the headlines do.
How it opens
The story the room hears first.
Espoo, 2004. Nokia sells more phones than anyone on Earth. A small team shows business customers the future: a touchscreen phone that goes online. The team has even drawn up an app shop. Management weighs the cost, then the risk, and puts the future back in the drawer. It is the most expensive drawer in the history of furniture. Three years later, in San Francisco, Steve Jobs walks onto a stage with the same idea, finished. Nokia keeps the throne five more years and spends them being very polite about it. The thing that replaces you is often already in your building, waiting for permission. By the end of this chapter, you will spot it before the room does. Leave the throne before it leaves you.Law I: Leave the Throne Before It Leaves You.
In your room, the opening can be a company your audience knows, from your country or your industry.
The three lawsLaw I Law XXXI Law XXXIII
What the talk is built on.
Make Every Bet Earn Its Second Cheque
When a bet should get its second cheque, and when it should not.
Read the law →Let the Payer Write Your Forecast
Who really sets your price, and so your forecast.
Read the law →What the room leaves with
Three things to use on Monday.
- One question to ask about the business that pays your bonus today
- A rule for the second cheque on any project
- Three questions for your own company on Monday
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