Max Noble
The Max Noble Integrity Score · the report5 February 2025

Max Noble

Pandora

Alexander Lacik promised 6–9%; ~25%. Now it is 13%; 25.2%.

🇩🇰 Denmark · JewelleryPandora100IntegrityALAlexander LacikCEO, 2019–, PandoraPromisedhow much sales grew in 20246–9%; ~25%7 February 2024
He promised

Sales would grow 6–9% with a margin around 25%.

Alexander Lacik, CEO, 2019–, on 7 February 2024.

He got

13% growth and a 25.2% margin.

Stamp: Kept.

Why, says the company

More shoppers in existing stores plus new stores.

How bad

Nothing: the promise was beaten. Score 100 → 105.

In the company’s own words

Not needed: target beaten. Pandora credited like-for-like growth of 7% and network expansion of 5%.

The sources

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