Max Noble
The Max Noble Integrity Score · the report24 October 2023

Max Noble

General Motors

Mary Barra promised 400,000. Now it is withdrawn.

🇺🇸 United States · AutomotiveGeneral Motors100IntegrityMBMary BarraCEO, 2014–, General MotorsPromisedhow many electric cars it would build400,00025 April 2023
She promised

400,000 electric cars built between 2022 and mid-2024.

Mary Barra, CEO, 2014–, on 25 April 2023.

She got

The goal was dropped in October 2023.

Stamp: Quietly dropped.

Why, says the company

EV demand grew more slowly than GM expected, so it slowed down to protect profit.

How bad

Big miss. The goal was abandoned before the deadline, with production far behind pace. Score 100 → 60.

In the company’s own words

GM said it was moderating its EV growth pace to protect profitability as EV demand grew more slowly than expected.

The sources

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