🇺🇸 United States · Automotive
Ford Motor100IntegrityJFJim FarleyCEO, 2020–, Ford MotorPromisedhow much profit it keeps from each dollar of sales8%26 May 2021↗
🇺🇸 United States · AutomotiveFord Motor70IntegrityJFJim FarleyCEO, 2020–, Ford MotorBrokenhow much profit it keeps from each dollar of sales8%5.9%6 February 2024↗Clear miss · −30 points
🇺🇸 United States · AutomotiveFord Motor70IntegrityJFJim FarleyCEO, 2020–, Ford Motor
Did Ford keep its promise of an 8% profit margin in 2023? (plain)
The new promiseThe Ford+ margin goal fell short as EV losses grew.
Max Noble Odds: 50% chance he keeps it. They move with every call. Against the odds you win more, and lose more.
The small print, in plain words
- He promised
- An 8% profit margin by 2023.
- He got
- A 5.9% margin.
- Why, says the company
- Its electric car unit lost $4.7bn amid price wars.
- How bad
- Major. The margin came in about a quarter below the goal. Score 100 → 70.
Read the promise ↗︎CNBC (via NBC 6): Ford's hits and misses during its investor day, 27 May 2021Read the result ↗︎Ford Q4 and full-year 2023 results (SEC 8-K), 6 Feb 2024