Columbus

He promised

8–10 kroner profit on every 100 kroner sold

Søren Krogh Knudsen, CEO & President, on 12 March 2026.

He got

About 6 kroner

Stamp: Broken.

Why, says the company

A slow first half. Over 80 people let go, at a cost of DKK 20m. Without that cost, the profit would have been 10.3 kroner. A new plan comes on 5 November.

How bad

Severe. About a third short of the promise. Score 100 → 50.

In the company’s own words

Low activity in the first half and a restructuring in Q3 that affected more than 80 employees, with DKK 20m in severance costs. Revenue grew 6% in Q3, and the margin before those costs was 10.3%. A new strategy follows on 5 November.

The sources

• Annual Report 2025, ann. 12/2026, outlook
• Company announcement 65/2026, p. 1

Will Columbus deliver its new margin of about 6% for 2026? Make your call in the Survivor Game →