One leader. One promise. Every day.

A column by Max Noble on the promises that were made to shareholders, staff and the public, and what happened next. Nordic companies first, then the world.

• 28 October 2026The debt collector who fell behind on his own promiseJohan Åkerblom · Intrum
• 27 October 2026Tongaat Hulett and the two promises nobody checkedPeter Staude · Tongaat Hulett