CEO Storm Watch · The Power Game by Max Noble1 promise checked
Jim Farley
CEO, 2020–, Ford Motor. Every promise checked, with both dates and the source.
The record
What was promised. What was delivered.
Ford Motor · CEO, 2020–
PromisedAn 8% profit margin by 2023 · how much profit it keeps from each dollar of sales26 May 2021
BrokenA 5.9% margin.6 February 2024
The promise: CNBC (via NBC 6): Ford's hits and misses during its investor day, 27 May 2021The result: Ford Q4 and full-year 2023 results (SEC 8-K), 6 Feb 2024The full card →
4 more settled promises before this leader enters the ranking. Every source was opened before publishing; a reply from the company is added with its date. Right of reply.