CEO Storm Watch · The Power Game by Max Noble1 promise checked
Howard Schultz
interim CEO, 2022–2023, Starbucks. Every promise checked, with both dates and the source.
The record
What was promised. What was delivered.
Starbucks · interim CEO, 2022–2023
PromisedSales would grow 10–12% and earnings per share 15–20% every year until 2025 · how much sales grew each year13 September 2022
Quietly droppedSales grew 1% in 2024, earnings fell, and the forecast was suspended.22 October 2024
The promise: Starbucks Investor Day release, 13 Sep 2022 (Business Wire)The result: Starbucks preliminary Q4 and FY2024 results (SEC 8-K), 22 Oct 2024The full card →
4 more settled promises before this leader enters the ranking. Every source was opened before publishing; a reply from the company is added with its date. Right of reply.