Max NobleThe Book
Halloween · 31 October 2027 · Copenhagen

The Max Noble Awards. The book launch and the award show.

On the scariest night of the year, The 42 Laws of BANKRUPT is launched. The year's falls are judged. The new laws are read aloud. And seven honours celebrate the leaders, journalists and companies that kept their feet.

Black tieFormal gala attireInvitation only

The Signed First Edition of The 42 Laws of BANKRUPT, Nordic navy, with a cracked wax seal at its head
The invitation

Your signed book is your invitation.

The signed first edition, €69, includes your invitation to the Max Noble Awards: the book launch and the award show. You collect your copy on the night, prepared for you by name and numbered for life. The first 50 to arrive have theirs signed and dedicated in person. If you cannot come, your copy is sent to you.

The evening · planned

One night, in five acts.

  1. ArrivalChampagne. Collect your signed copy. The first 50 have theirs signed and dedicated in person.
  2. The VerdictsThe year's falls, judged. What they promised, what they delivered, where it broke.
  3. The LawsThe new BANKRUPT Laws of 2027, read aloud for the first time.
  4. The HonoursSeven honours, ending with Northstar, the Turnaround of the Year.
  5. Dinner€70 per person, or €140 with four glasses of paired wine. Book it with your reply, or add it later. The night goes on.
The honours

Seven honours. One that matters most.

The night's highest honourNorthstar · The Turnaround of the Year 2027The leader who stopped the fall. The winner also receives copy No. 042, never sold, signed and prepared by name.
The WatchmanThe early warning of the year: the board member, auditor or analyst who saw it first and said so.
The Hard CallThe decision of the year: the painful choice that saved the company.
The Steady HandThe chair of the year: a board that kept its nerve.
The Second ActThe comeback of the year: a company that returned from the brink.
The Open BookThe lesson of the year: the most honest public account of a mistake.
The BylineThe business story of the year: the journalist whose reporting best explained a fall, or a rescue.

Every winner receives The North Star, the star from the Max Noble seal: the bearing that kept them standing.

The people behind it

No company is saved by one person. Every winner names five who stood by them: an employee who stayed, a supplier who kept delivering, a lender who kept faith, a customer, a partner. Each receives an Honour Copy of the book, signed and prepared by name.

Where you sit

The Gallery€69The signed first edition, with your invitation: the book launch, the award show and the reception. Bring one guest, free. Further guests are €20, with a glass of champagne. Dinner can be added: €70, or €140 with paired wine.
The TableRegister interestDinner for your leadership team, a signed first edition prepared by name for each guest, and your company on the table card.
The Front Row · five tablesRegister interestA table at the stage, and a block of consecutive numbers, kept for your company every year.
The Honour · one partner per honourBy invitationYour company stands behind one of the honours, and presents it on stage.
The jury

Five judges. Public facts only.

I chair the jury. Four respected figures from business sit with me: people who have run companies, sat on boards and seen a fall from the inside. Their names are announced in spring 2027.

The jury judges on public facts only. No honour can be bought. No company on the Morning Warning List can stand behind an honour.

Tables

Bring your leadership team.

Every guest at your table receives a signed first edition, prepared for them by name. Front Row tables keep their block of numbers every year, so the same team collects the same numbers, edition after edition.

Register your interest and how many seats you would like. I reply personally with the details. It costs nothing and commits you to nothing.

Register your interest

Which table?

Nothing is charged, and nothing is committed. I reply personally with the details.

Nominations

Who stopped a fall this year?

Readers of the Morning Warning List nominate. A small jury, chaired by me, decides, on public facts only. The shortlist is published before the gala, and the winners are announced on the night.

Journalists: The Byline honours the business story of the year. Nominate your own work, or a colleague's.

Nominate

Nominations are judged on public facts only. The shortlist is published before the gala.

Questions

Before the night

How do I get an invitation?

The signed first edition of The 42 Laws of BANKRUPT, €69, includes your invitation to the gala. Claim your number to secure it: €20 now, €49 in October.

What is the dress code?

Black tie. Formal gala attire.

Where is it?

In Copenhagen, on Halloween, 31 October 2027. The venue is announced to invited guests.

Can my company book a table?

Yes. Tables include dinner and a signed first edition prepared by name for every guest. Register your interest with how many seats you would like.

Who decides the honours?

Readers nominate. A small jury, chaired by me, decides, on public facts only. No honour can be bought, and no company on the Morning Warning List can sponsor an honour.

Can my company stand behind an honour?

Yes, by invitation. Each honour has one partner, who presents it on stage. Partners never choose the winner: the jury does. Register your interest and choose The Honour.

Can the press attend?

Yes. Journalists covering business and the year's falls can request accreditation through the enquiry form. The press page has photos and background.

Is it every year?

Yes. Every Halloween, with every new edition of the book. Your number, and your invitation, return with it.

31 October 2027

They made the mistakes. You keep the lessons.

On Halloween, the ones who kept standing get the applause.