Max Noble
Understand Business. Better.
One signed number, one sentence. It judges the business, never the share price.
Source: editorial/max-noble-score.md, draft v1, 17 October 2026, and the eleven-pillar tables in each analysis. Higher is healthier. There is no code for it in the site; each analysis does the sum by hand.
| Pillar | Weight | The question |
|---|---|---|
| Financial strength | 20 | Can it pay its bills for the next 12–24 months? Cash, debt, liquidity, cash conversion. |
| Business model | 10 | Does the way it makes money still work? |
| Competitive advantage | 10 | Why would a rival struggle to take its customers? |
| Management | 10 | Do they say what they will do, and then do it? |
| Risk | 10 | How exposed is it to things it cannot control? Lower risk, higher grade. |
| Future potential | 10 | Is there a believable way back or forward? |
| Customer love | 8 | Would customers miss it tomorrow? |
| Capital allocation | 8 | Has money been spent wisely? |
| Growth quality | 6 | Is growth profitable and repeatable? |
| Innovation | 5 | Is it still building what customers will want next? |
| Culture | 3 | Do people inside still believe in it? |
| Total | 100 | Each pillar also carries a confidence level, its evidence with a source, and one sentence of conclusion. |
Status: the weights and caps are Claude's first proposal, still open for your review. Every Score in the log is marked provisional until back-testing is confirmed.
The draft gives no anchors for the 0–10 grade. Until it does, two analysts can grade the same facts differently. A suggestion:
| Grade | Meaning |
|---|---|
| 9–10 | Best in its industry, shown in the filings for several years. |
| 7–8 | Clearly better than most rivals. |
| 5–6 | About average. Nothing broken, nothing special. |
| 3–4 | A clear weakness, with evidence. |
| 1–2 | A serious weakness that already costs money. |
| 0 | Gone: no cash without a court, no customers, no plan. |
Cash kills before strategy does. So signals can override good grades. The Score can be no higher than the cap.
| Condition | Maximum |
|---|---|
| Formal insolvency filed: bankruptcy, administration, Chapter 11, konkurs | −62 |
| Auditor's going-concern warning, or three or more red signals | −42 |
| One or two red signals | −22 |
| Three or more amber signals | −2 |
Red (nine): credit insurers pull cover · going-concern warning or late accounts · covenant breach, waiver or emergency amendment · runway under 12 months · large debt due within 12 months with no clear refinancing · missed interest, rent, tax or supplier payments · owner withdraws support or sells for a token sum · formal sale process, restructuring advisers or emergency directors · rating cut to distressed levels.
Amber (six): operating cash flow negative two years or more · repeated profit warnings, or guidance cut twice in 12 months · several CEO or CFO changes in 24 months · fire sales of assets or brands · heavy closures or large layoffs · supplier terms stretched sharply.
Market prices such as bond yields and credit default swaps are logged but not counted. ProposedA market-signal red has been suggested in the analyses and is not yet adopted.
| Score | Meaning |
|---|---|
| +90 to +100 | Generational business |
| +80 to +89 | Exceptional |
| +70 to +79 | Outstanding |
| +60 to +69 | Very good |
| +40 to +59 | Healthy |
| +20 to +39 | Questionable |
| 0 to +19 | Weak |
| −20 to −1 | Structural concerns |
| −40 to −21 | Business survival uncertain |
| −60 to −41 | Distressed |
| −100 to −61 | Broken business model / in insolvency |
Below −20 is the distress zone, where the fall begins. Shown as: Name · Score · Meaning, then confidence, signals counted, cap applied, and a one-sentence verdict. The 0–100 sum is shown on the signed scale as 2 × sum − 100, with a true minus sign; no letter grades (Sir Max, 31 Oct 2026).
Company X grades: financial strength 3, business model 5, advantage 6, management 4, risk 3, future 5, customer love 7, capital allocation 3, growth 4, innovation 5, culture 5.
Customers like it. The lenders, it seems, are less sentimental.
Prepared for Sir Max · 28 October 2026 · Asset Scoreboard