Max Noble

Understand Business. Better.

The Max Noble Score · the formula on one page

One signed number, one sentence. It judges the business, never the share price.

1 · The formula

Score = the sum, over eleven pillars, of grade (0–10) × weight ÷ 10. The weights add up to 100, so the sum runs from 0 to 100. Round to the nearest whole number. Then apply the lowest cap that the warning signals trigger.

Source: editorial/max-noble-score.md, draft v1, 17 October 2026, and the eleven-pillar tables in each analysis. Higher is healthier. There is no code for it in the site; each analysis does the sum by hand.

2 · The inputs and their weights

PillarWeightThe question
Financial strength20Can it pay its bills for the next 12–24 months? Cash, debt, liquidity, cash conversion.
Business model10Does the way it makes money still work?
Competitive advantage10Why would a rival struggle to take its customers?
Management10Do they say what they will do, and then do it?
Risk10How exposed is it to things it cannot control? Lower risk, higher grade.
Future potential10Is there a believable way back or forward?
Customer love8Would customers miss it tomorrow?
Capital allocation8Has money been spent wisely?
Growth quality6Is growth profitable and repeatable?
Innovation5Is it still building what customers will want next?
Culture3Do people inside still believe in it?
Total100Each pillar also carries a confidence level, its evidence with a source, and one sentence of conclusion.

Status: the weights and caps are Claude's first proposal, still open for your review. Every Score in the log is marked provisional until back-testing is confirmed.

ProposedWhat a grade means

The draft gives no anchors for the 0–10 grade. Until it does, two analysts can grade the same facts differently. A suggestion:

GradeMeaning
9–10Best in its industry, shown in the filings for several years.
7–8Clearly better than most rivals.
5–6About average. Nothing broken, nothing special.
3–4A clear weakness, with evidence.
1–2A serious weakness that already costs money.
0Gone: no cash without a court, no customers, no plan.

3 · Warning signals and caps

Cash kills before strategy does. So signals can override good grades. The Score can be no higher than the cap.

ConditionMaximum
Formal insolvency filed: bankruptcy, administration, Chapter 11, konkurs−62
Auditor's going-concern warning, or three or more red signals−42
One or two red signals−22
Three or more amber signals−2

Red (nine): credit insurers pull cover · going-concern warning or late accounts · covenant breach, waiver or emergency amendment · runway under 12 months · large debt due within 12 months with no clear refinancing · missed interest, rent, tax or supplier payments · owner withdraws support or sells for a token sum · formal sale process, restructuring advisers or emergency directors · rating cut to distressed levels.

Amber (six): operating cash flow negative two years or more · repeated profit warnings, or guidance cut twice in 12 months · several CEO or CFO changes in 24 months · fire sales of assets or brands · heavy closures or large layoffs · supplier terms stretched sharply.

Market prices such as bond yields and credit default swaps are logged but not counted. ProposedA market-signal red has been suggested in the analyses and is not yet adopted.

4 · The output: −100 to +100 and the bands

ScoreMeaning
+90 to +100Generational business
+80 to +89Exceptional
+70 to +79Outstanding
+60 to +69Very good
+40 to +59Healthy
+20 to +39Questionable
0 to +19Weak
−20 to −1Structural concerns
−40 to −21Business survival uncertain
−60 to −41Distressed
−100 to −61Broken business model / in insolvency

Below −20 is the distress zone, where the fall begins. Shown as: Name · Score · Meaning, then confidence, signals counted, cap applied, and a one-sentence verdict. The 0–100 sum is shown on the signed scale as 2 × sum − 100, with a true minus sign; no letter grades (Sir Max, 31 Oct 2026).

5 · A worked example (an invented company)

Company X grades: financial strength 3, business model 5, advantage 6, management 4, risk 3, future 5, customer love 7, capital allocation 3, growth 4, innovation 5, culture 5.

6 + 5 + 6 + 4 + 3 + 5 + 5.6 + 2.4 + 2.4 + 2.5 + 1.5 = 43.4, so 43, shown as −14.
It has two red signals: a covenant waiver and a large loan due in nine months. Cap −22. Final: −22 · Business survival uncertain.

Customers like it. The lenders, it seems, are less sentimental.

6 · Rules that sit around the number

7 · What it is not

Prepared for Sir Max · 28 October 2026 · Asset Scoreboard